Cultivate Research Series · August 2026
Beyond Salary
What New Zealand employees really value beyond the pay cheque
Research with 1,003 New Zealanders in white-collar roles on non-cash benefits, wellbeing, and what moves them.
62%say their pay has fallen behind the cost of living
37%say benefits matter more than three years ago
19%say their benefits are genuinely well matched
33%find their benefits very easy to understand and use
67%have never been told what their benefits are worth